We are thrilled to be featured by WWD and share the latest news from the Saudi fashion e-commerce scene. According to a report by the وزارة الثقافة Ministry of Culture Fashion Commission, the nation's fashion e-commerce market is expected to reach a staggering $4.08 billion by 2027, representing a 74% rise from $2.34 billion in 2023. This growth is fueled by the government's support and the country's large under-40 population of spenders. The report highlights the unique position of Saudi Arabia in the global e-commerce market, with its young population and increasing adoption of AI technology in fashion shopping platforms like TAFFI Inc. At TAFFI, we're pioneering the use of generative AI to create hyper-personalized & engaging shopping experiences for fashion e-commerce consumers. The industry faces high churn rates (75%), low conversions (2.75%), and high returns (40-50%), significantly impacting businesses. We address these challenges through our AI-powered Fashion Co-pilot, which eliminates confusion by guiding users at various touchpoints in their journey. Amira enables conversational commerce, allowing users to engage in natural conversations to find their best styles. Our Discovery Assistant inspires users with relevant styles on product listing pages, while on product description pages, it generates complete outfits based on the user's profile and preferences. With more touchpoints in development, TAFFI Inc. is committed to revolutionizing the fashion e-commerce experience, catering to the evolving needs of today's consumers. We aim to empower fashion businesses in the Middle East and beyond, driving growth and success in the rapidly evolving e-commerce landscape. Stay tuned for more updates on the future of fashion e-commerce in Saudi Arabia and around the world.