Founded by Shahad Geoffrey, our CEO, and Pradeep, our CTO, TAFFI was born to help consumers make better and faster shopping decisions. It eliminates all the guesswork a fashion consumer must struggle with by guiding users at various touchpoints in their shopping journey, while helping businesses drive sales, improve retention rate and reduce returns.
Shahad, with over a decade as a fashion stylist and cyber shopper, knows firsthand the challenges of navigating endless fashion choices and how product discovery can be a painful experience. Frustrated by the impersonal nature of online shopping, she envisioned a solution that could serve as a personalized fashion assistant; one that truly understands each consumer’s unique preferences and brings the right SKUs to their fingertips. This vision led to the creation of TAFFI.
