Founded by Shahad Geoffrey, our CEO, and Pradeep, our CTO, TAFFI was born to help consumers make better and faster shopping decisions. It eliminates all the guesswork a fashion consumer must struggle with by guiding users at various touchpoints in their shopping journey, while helping businesses drive sales, improve retention rate and reduce returns.
Shahad, with over 10 years as an amateur fashion stylist and a cyber-shopper, she knows first-hand the challenges of navigating endless fashion choices.
Frustrated by the impersonal nature of online shopping, she envisioned a solution that could serve as a personalized fashion assistant—one that truly understands each consumer’s unique preferences. This vision led to the creation of TAFFI.
